AI receptionist for busy businesses

The receptionist who picks up when you can’t

Sara is your multichannel receptionist. She answers day and night and books straight into your calendar.

  1. 1Rings
  2. 2Qualifies
  3. 3Books
  4. 4Tells you
Incoming callNorthgate MotorsAnswered by Sara
Play the call

Press play to hear Sara take a call from a buyer, after the showroom has closed.

Sara · Northgate Motors0:00
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Live transcript
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Built by someone who has worked with

  • Warner Bros.Tom & Jerry (2021)
  • SegaCreative Assembly
  • Saber InteractiveInsurgency: Sandstorm
  • ValveVR game jam, London

Four ways to answer the phone

Plenty of callers don’t leave a message. They ring the next business on the list.

3YouVoicemail4:32A serviceSara
Answers every callSometimesRings out while you workNo“Leave a message”Yes“How can I help?”Yes“Northgate, Sara speaking”
Knows your businessYesYou know it allNoSays nothingNo“I’ll pass it on”Yes“The Cayenne? We’ve got one”
Books into your calendarYes“Let me call you back”NoNobody booksMessage“Someone will call you”Yes“Monday at 3, booked”
Instant reply on chat and WhatsAppSometimesWhen you see itNoPhone onlyNoPhone onlyYesIn seconds
Leaves you free to workNoYou stop what you’re doingYesBut you lose themYesFor a fee per minuteYesYou get a recap
Costs youYour timeCustomersPer minuteFixed fee

How much is this costing you? Run the Leak Audit →

A carpenter sawing at his workbench while his phone rings on the table behind him

Busy hands.
Nothing missed.

You build, fix and serve. Sara takes the calls.

Sara · while you were in the workshop2 quotes requested · 1 visit booked

One receptionist, three front doors

You choose where she answers

Sara answers your phone, WhatsApp and website chat

Sara
On the phone Switched off

You answer when you can. She answers when you can’t.

Missed calls roll over to Sara. She books the appointment, or a callback if you prefer.

  1. On a test drive
  2. With a customer
  3. After hours
  4. Your recap
On WhatsApp Switched off

Immediate replies where your customers already are

Customers send a photo, a voice note or a question. Sara replies and books them in.

  1. Sends a photo
  2. Gets an answer
  3. Chooses a slot
  4. Booked
On your website Switched off

Late-night visitors become booked appointments

She answers from your site and books a free slot. Visitors can type, send a photo or leave a voice note.

She wears your brand. Pick her colour, her face and the button. Her chat bubbles follow.

Metal · Silver
  1. Opens the chat
  2. Taps Book
  3. Sends a voice note
  4. Booked

You decide what she says

She works from a detailed brief we build with you in your onboarding session.

Nobody waits on hold

She picks up straight away, every time.

She doesn’t guess

Not in her brief? She takes a message.

Unhappy callers go to you

Complaints come straight to you.

You see everything

Every conversation is saved in your LeadAwaker dashboard, with a recap.

Then she books it

Straight into your calendar

When it can’t wait, she rings you

She calls your mobile, briefs you in seconds, and puts urgent callers through.

Next time, she remembers

On the phone or on WhatsApp, Sara picks up where the last conversation ended.

A receptionist helping a guest at the front desk
Ready to buySara · Northgate MotorsCalling your mobile · 10:14

What Tom hears
Works withGoogle CalendarOutlookand more
From kick-off to live

Live in 2 weeks, on your own number

What happens the moment you say yes. Nothing goes live until you have tested her yourself.

  1. 01Day 1

    Kick-off call

    Thirty minutes. How calls come in, what a good call sounds like, your prices, your calendar.

  2. 02Day 2 to 5

    We build Sara

    Her brief, what she knows from your website, your booking rules, her voice. Written with you, in your words.

  3. 03Day 6 to 9

    Quality tests

    We put her through test conversations: rushed callers, angry ones, price questions, off-topic chats. Every miss gets fixed.

  4. 04Day 10 to 12

    You try to catch her out

    Ring her, message her, ask the awkward questions. She goes live only when you sign off.

  5. 05Day 14

    Switch on

    Forward your calls, add the chat to your site, connect WhatsApp and your calendar. Your number stays yours.

  6. 06Week 3 onwards

    She keeps getting better

    We read her conversations, A/B test her openings and replies, and send you a short report. Pause her any time.

Who you’ll work with

One builder. Every detail.

Hi, I’m Gabriel.

I spent twelve years building digital systems, for small businesses and for studios like Warner Bros. and Sega.

Lead Awaker is just me, on purpose. I set up your receptionist myself, and when you have a question, you talk to me. Nothing gets handed off.

Gabriel Fronza, founder
Book a call with Gabriel
In their words

I work with sales software every day, so I don’t impress easily. What stands out with Gabriel is how he builds: he tests everything himself, rings his own receptionist until nothing sounds off, and only then lets a customer hear it.

Abdulla Dilimi
Abdulla DilimiGrowth Specialist, HubSpot

Gabriel doesn’t hand you a tool and disappear. He asked how we actually talk to our customers, built around that, and kept adjusting the details. It felt like working with a builder who cares how every sentence sounds.

Diederik van de Laarschot
Diederik van de LaarschotCo-Founder, FusionCraft

Questions before you book

Does she sound like a robot?

No. She talks naturally and lets people interrupt. On the 30-minute call you can ring her and judge for yourself.

Do I have to change my number?

No. You forward calls to Sara: when you don’t pick up, after hours, or always.

Can she book into my calendar?

Yes, on the phone, in chat and on WhatsApp. She only offers times you’re free and books straight into Google Calendar, Outlook and other calendar tools. Prefer to ring people first? She books a callback instead.

Where do I see her conversations?

Every call and chat is saved in your LeadAwaker dashboard, with the transcript and a short recap. You also get each recap by email or WhatsApp the moment the conversation ends.

What if she doesn’t know the answer?

She takes a message and sends you the question. She never makes up prices.

What about urgent calls and complaints?

You decide what’s urgent, and she can ring your mobile for those. Complaints come straight to you.

Which languages does she speak?

English, Dutch and Portuguese.

What does it cost?

One fixed monthly fee, based on your call volume. You get the price in writing on the first call.

What happens to my customers’ data?

Conversations are stored on our servers in the Netherlands, and our AI providers work under data processing agreements. You can read or delete any conversation.

Cover of The Report
Free report

Where is your business leaking money?

The four leaks every service business has, and how to plug each one.

Get the free Report → 25 pages · free

Ready to put Sara on your line?

Book 20 minutes with Gabriel. We map your calls, your calendar and your handoff rules, and tell you honestly whether Sara fits.